Made In Chelsea’s Binky Is The Latest Celeb Mum To Launch Her Own Children’s Clothing Line

ALEXANDRA ‘Binky’ Felstead has launched a baby sleepwear collection named ‘With Love From Binky’ in collaboration with the personalised baby and children’s gift company, My 1st Years.

Binky, who gave birth to her daughter India, in early 2017 joins the likes of Jools Oliver, Myleene Klass, Fearne Cotton and Billie Faiers who have also successfully released their own baby clothing brands.

Binky said: ‘I have been a My 1st Years customer for a couple of years now – I’ve always been drawn to the unique personalisation that they offer and their beautiful, complimentary gift packaging. I had often struggled when purchasing gifts for friend’s and family’s little ones so My 1st Years have been my go-to for adorable gifts.

“My collection includes clean, classy and simple designs, and I worked hand-in-hand with the My 1st Years team to make sure each had my own personal touch. I am so pleased with my ‘With Love From Binky’ collection and I hope fellow parents love it as much as I do – India is already a fan!’

The collection consists of beautiful, high-quality pieces in either a Pink Crown or Blue/Grey Speckle print. Designs include a sleepsuit, a pyjama set, a comforter, a blanket and a selection of bibs.

In true My 1st Years style, all options are available to be personalised for that truly unique gift. With prices ranging from £9-£22 and styles available from 0-3 months – 5-6 years.


The ‘With Love From Binky’ collection with My 1st Years is available from


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