Rosie Huntington-Whiteley and Hailey Baldwin are bareMinerals ambassadors.
Rosie Huntington-Whiteley said: “I love brands that celebrate beauty in a positive way and I’m proud to be a part of bareMinerals. As a working mother, I need reliable products that are impactful and are also good for my skin, and bareMinerals delivers. The Power of Good campaign not only values products that make a difference, but also shows how feeling good and doing good can impact people around you.”
bareMinerals started a beauty revolution with its bestselling mineral foundation in 1995 and continues to innovate and excite the industry. Now, the original clean beauty brand that champions honest beauty free of compromise is growing its family of ambassadors.
Rosie and Hailey will join its ambassador lineup alongside actress Letitia Wright.
“Hailey and Rosie demonstrate that our passion for the power of our products and the power of our message is shared by some of the world’s most influential women,” said Jill Scalamandre, President, bareMinerals.
“We chose Letitia earlier in the year because of her personal and impactful message about the world of clean beauty. When looking at what unites our ambassadors, it was clear that they all live their lives with humanity, meaning, and strive to positively affect the people they touch. We are excited to watch these partnerships grow.”
bareMinerals launched its Power of Good campaign starring Letitia Wright in July 2018 to celebrate the brand’s dedication to creating good-for-skin formulas that make consumers look and feel beautiful from the inside out. Hailey and Rosie now join Letitia in spreading this core message around the world.
Hailey, Rosie & Letitia will also be joined by Hollywood makeup artist Nikki DeRoest. By sharing her expert tips and showing consumers how to use the range to bring out their best selves.
Clean minerals are at the heart and soul of every bareMinerals product. Free of chemical sunscreens, coal tar, formaldehyde, mineral oil, microbeads, parabens, phthalates, propylene glycol, triclosan, and triclocarban since the brand’s inception, bareMinerals remains committed to keeping potentially questionable ingredients off your skin and out of the environment. After two decades in the beauty industry, the brand continues to deliver high-performance formulas and extraordinary sensorial experiences.
@baremineralsUK #CleanBeauty #powerofgood